U-Code Won the Prize

Intima Asia – present on the Asian market for 15 years, and available in a bilingual English/Chinese version for its last six issues – was the only Western media invited to be on the professional jury at the Annual Lingerie Industry Awards organized by the SIUF trade show in Shenzhen, China. Intima’s Director, Francesca Spinetta, made the trip to award the special Intima Asia’s Favorite prize, which was chosen by the magazine and awarded to the lingerie brand that best combined the two essential factors needed for success: innovation and marketing. This year’s recognition went to the Chinese brand U-Code for its unique concept of “beneficial” lingerie.