Intima Asia
Première Vision Lauches a New Event in the Chinese Market
20 February 2020
Première Vision announced the launch of a new event in China in November 2020, a side-by-side show in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen.
This new event will bring together a creative range of materials – yarns, fabrics, accessories, leathers,
textile designs – from a broad selection of Asian and European producers.
The event will enable the group to establish a position in China in this market that - looking beyond
the current health situation - is expected to become the world’s largest in terms of clothing and luxury
goods as of 2025. Première Vision’s intention is to help companies develop their activity in this major
fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.
Première Vision has had a local presence in China since 2004 through a promotional office and events
held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its
specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique knowhow regarding fashion forecasts and information.
The new event will take place at the Shenzhen Convention & Exhibition Center from 27th to 29th November 2020 and the following may 2021.
Founded in 2001, and dedicated to materials and manufacturers as well as clothing and accessories brands, Fashion Source brings together the entire Chinese fashion industry. The leading apparel sourcing trade fair in the south of the country, it welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries. Its location in the heart of the city of Shenzhen has contributed to its rapid expansion, driven by the long history of the region’s textile and fashion industry, technological developments, and its proximity to Hong Kong and Canton. The show is organized by GL events Pengcheng Exhibition (Shenzen) Co, Ltd, which has been controlled since 2018 by the event specialist GL events, alongside the historic management team. As a reminder, GL events is a co-shareholder of Première Vision alongside the Première Vision Association.
Première Vision is the global leader in upstream creative-fashion trade shows. From 15 Lyons weavers in the early 1970s to the more than 2,000 exhibitors at Première Vision Paris today, the Première Vision group’s strategy has remained the same: to support the development of the international fashion industry and major market evolutions through its services and 12 events per year, to which has now been added a unique online tool: the Première Vision Marketplace, managed by the company’s subsidiary, Première Vision Digital.
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